PDSA

PDSA ‘Best friends’ recruitment & retention. 

Prior to us developing ‘Best Friends’, regular givers attrition rate was 65%. Average LTV was under 12 months. Redesign of scheme - into a fully fledged reward driven branded commitment programme - arrested attrition and increased LTV to 5 years +.File grew from 6,000 to 67,000 over 8 years with annual gross revenues of over £7 million.Magazine became largely self funding through advertising.